The power of video

2016-06-10

Rosanne Bersten

We know that people are persuaded by emotional connections and one of the best ways to make an emotional connection is to engage their senses. Video most closely resembles the way we see the world — and it's now the majority of content shared on social media. It's the easiest way to quickly tell someone a story.

Video not only catches attention, but with visuals and music, it can evoke hope, and courage and a sense of community.

Here are the best of our videos so far:

Adam Bandt for Melbourne

Jason Ball for Higgins

Jason is sending shockwaves through the political landscape as his dynamic campaign to unseat Assistant Treasurer Kelly O'Dwyer gathers momentum. Jason's vision and passion are attracting voters from all sides of politics and he is poised to make history in Higgins by turning a blue ribbon Liberal seat Green. In Jason's official campaign video, he sends out a call to arms to voters who want to see courage, compassion and change in politics.

Steph for Melbourne Ports

Senator Rachel Siewert for Western Australia

Kirsten Lovejoy for Brisbane

Brisbane is ready for change and Kirsten Lovejoy is proud to be running for a party that has the courage and vision to stand up for what matters. 

Senator Robert Simms for South Australia

Senator Peter Whish-Wilson for Tasmania

Kate Davis for Fremantle

Lee Rhiannon for NSW